A defined deliverable
You need a strategy for your social, and consistent content created and published.
Usually fits
Before you hire
Before you hire a marketer, define the responsibility
The important question is not only who does the tasks. It is who connects the plan, makes the decisions and keeps the work moving.
Start with the actual gap
What do you need owned?
Direction and execution
You need a partner to connect the priorities, production and day-to-day follow-through.
Usually fits
An internal leadership role
You need on-site presence, employee management or deep internal responsibilities.
Usually fits
One role, many jobs
Why the job description got so long
Most marketing roles are written by adding up everything that is not getting done. Each line is reasonable, and together they describe a department.
- Strategy
- Content
- Social
- Search
- Campaigns
- Analytics
- Website
- CRM
One hire then chooses what to drop, and freelancers quietly cover the rest. The business ends up managing a person and the specialists behind them.
What owners describe to us is rarely another employee. It is someone to finally own marketing.
Role coverage map
Paste the role you are hiring for
A fixed set of rules sorts each responsibility, with no AI guessing. Every match quotes the line that triggered it, and anything unrecognised is left out rather than claimed.
- Covered by ScaleLoungePart of a monthly partnership
- Project or add-onReal work, scoped and quoted separately
- Better kept internalBelongs with an employee
The full text works best, at least 25 words.
Mapped on our server and not kept. It only reaches Katie if you ask for a review.
Your role coverage map
Covered by ScaleLounge
Project or add-on
Better kept internal
Recommended engagement
Want Katie's read on it?
Katie reads the full description herself and tells you plainly whether it is a hire or an engagement.
Sent. Katie will come back to you personally.
Compare the job, not the label
One hire, or a managed marketing partner
Not always cheaper than a junior hire. A different shape: no recruiting and no ramp.
| Question | An internal hire | ScaleLounge |
|---|---|---|
| Getting started | Recruiting, a notice period, then onboarding | On every plan, strategy within 24 to 48 hours of your completed intake |
| Who manages it | You manage the role | One relationship with Katie, who owns the strategy and is your point of contact |
| Capability | One person's skill set, with freelancers hired for the gaps | Strategy, content, search, email and campaigns, with web builds quoted as projects |
| Cost shape | Salary plus employment overhead, plus whatever the gaps cost | A fixed monthly engagement, with specialist projects quoted separately |
| What you do | Set direction, manage the person, cover what they cannot | Set priorities, give context, approve the work |
| Best when | The role needs internal leadership, employee management or on-site presence | You want marketing owned and run, without building a department |
No revenue number is guaranteed, here or in an interview. What is on offer is the approach and the accountability for it.
When an internal hire is the better answer
Some roles belong in-house: substantial internal leadership, employee management, on-site events, daily cross-functional meetings or physical presence. Katie will say so rather than take the engagement.
When a specialist agency fits better
When the work needs deep specialist capacity or a larger production team every month, a specialist agency can be the right choice. The useful decision rests on the responsibility you actually need covered.
Compare the working relationship
Three comparisons worth making
Marketing manager
When does an employee fit the job better than an outside partnership?
Marketing agency
What needs a specialist team, and what needs one accountable partner?
Fractional CMO
Leadership for an existing team, or leadership plus hands-on execution?
The options
Support sized to the responsibility
From one defined social deliverable to marketing leadership across several businesses.
Social Essentials
$650/ month
Month to month
Social content handled for one business. A marketing strategy, 8 original posts a month, adapted across up to 3 social accounts and published after your approval. Month to month.
Growth Partner
$2,500/ month
90-day initial partnership
A full marketing strategy across every channel, with the social, video and search content it calls for built, approved and published.
Scale Partner
$5,500/ month
90-day initial partnership
Growth plus campaigns, email and lifecycle nurture, automation and conversion work.
Executive Partner
Custom
By application
Marketing leadership and execution across your businesses, with an agreed scope.
Before you decide
Questions before you hire
Can ScaleLounge replace the marketing manager we are about to hire?
Often, when the role is mainly digital marketing strategy and execution. If it needs substantial internal leadership, employee management, events or on-site work, an internal hire may still make more sense.
What if we already have a marketing manager?
Then ScaleLounge becomes the execution capacity behind them. Your marketing lead keeps ownership internally and gains specialist capacity without several more hires.
What does ScaleLounge not do?
ScaleLounge is not a sales team, does not manage your employees and does not run on-site events. Paid media, website builds and complex funnel work are scoped as projects rather than bundled into a monthly plan.
Your next chapter
Help that does not become another job
Let's define what the next partner needs to own.
