Social Essentials

Your social presence, handled

Social content handled for one business. A marketing strategy, 8 original posts a month, adapted across up to 3 social accounts and published after your approval. Month to month.

$650/ month

Account setup, new or existing, included in your first month.

Start Social Essentials (opens Stripe checkout in a new tab) Talk it through with Katie first

Secure checkout through Stripe. Month to month, cancel any time. Your portal login arrives by email straight after, and the intake is the first thing waiting for you.

A laptop showing a monthly content calendar and a tablet showing posts ready for review, on a marble desk in a bright office

3Social accounts, up to threeNew or existing, set up in your first month
8Original static postsOne coordinated monthly batch, adapted across your accounts
1Monthly revision roundOne consolidated set of feedback

What you get

A complete social service, not a folder of files to finish

Your first month sets the foundation. Every month after that keeps your presence professional and consistent.

Included when you join

Set the foundation

A focused brand and audience intake
A marketing strategy for your social: who you are talking to, 3 to 4 content themes, voice and visual direction, what each account is for, how often to post and the goal the posts support
Your strategy is ready within 24 to 48 hours of your completed intake, written for your business from your answers, and refreshed every quarter
Up to three eligible social accounts, new or existing, set up with profile images, bios, links and business details
Publishing connections, with you keeping ownership and completing any verification

Included every month

Keep your presence consistent

8 original single-image static posts with branded design and captions
One caption per post, written to work on every account you chose, with the image sized for each
A monthly plan and schedule built from your strategy
Scheduling and publishing after your approval
1 consolidated monthly revision round
A private review workspace and written support
A short monthly recap based on the information available, with what changes next month

One business, eight core posts

The posts are adapted across up to three eligible accounts. Account setup is a first-month inclusion, not three new accounts every month. Each account beyond three is a one-time $100 to set up. An eligible account is in your name or your business's name, on a platform that allows publishing on your behalf.

A clear scope

What stays with you, and what is separate

A defined social-content service, not the whole marketing function.

What you provide

The context that keeps the posts accurate and on time.

An existing offer and audience
Usable brand assets
Updates on what is new
Timely approvals
Platform access through each platform's own delegation, never a password

Separate scope

Not part of Social Essentials.

Video and Reels
Multi-slide carousels
Paid ads
Community management and inbox replies
Original photography
New branding
Website work
Search articles
Email marketing
AI Visibility monitoring, part of the managed partnerships

How it starts

Your first 30 days

Intake and priorities
A focused brand and audience intake, with the offers, updates, usable brand assets and message the posts should support.
Strategy and account access
Your strategy is ready within 24 to 48 hours of your completed intake, written for your business from your answers, and any change is one request away. Setup of up to three eligible accounts, new or existing, is a first-month inclusion, with access through each platform's own delegation, never a password.
First posts for your approval
The eight posts, captions and proposed schedule arrive together for review, with one consolidated revision round.
Approved publishing and a first recap
Approved posts move into the agreed schedule. A short monthly recap, based on the information available, shows the work delivered and what changes next month.

A tablet showing two branded social posts ready for review, with Approve content and Request changes buttons — Illustrative design scene, not a client account or a promise of results.

Fit matters

For a business ready to delegate

You already have an offer and an audience
Your brand assets are ready to use
You want consistent content without producing it yourself
You can provide timely context, feedback and approval

When the need is a full marketing strategy and more than social content, Growth Partner is the fit.

Explore Growth Partner

A clear distinction

The difference is scope

On every plan, ScaleLounge owns the agreed work and keeps it moving. What changes from plan to plan is how much is done and how deep the strategy goes.

Social Essentials compared with Growth Partner
The decision	Social Essentials $650 a month, month to month	Growth Partner $2,500 a month, 90-day initial partnership
The job	A defined social-content service for one business	Agreed marketing direction and ongoing execution
The strategy	A marketing strategy for your social, refreshed every quarter	A full marketing strategy across every channel
You provide	An existing offer, usable assets, updates and approvals	Business priorities, context and approvals
ScaleLounge handles	A monthly plan, eight posts and approved publishing	Planning, production, channel coordination and refinement
Choose it when	Keeping social content consistent is the immediate need	Marketing beyond social needs to keep moving without waiting on you

See Growth Partner in full

Before you commit

Clear answers before you start

Does each platform get a different set of eight posts?

No. There are eight original posts in total each month. Each one goes out with one caption written to work on every account you chose, and the image sized for each.

Is there a strategy behind the posts?

Yes. Social Essentials includes a marketing strategy for your social, ready within 24 to 48 hours of your completed intake, written for your business from your answers and refreshed every quarter. Growth Partner is a full marketing strategy across every channel, with the social, video and search content it calls for built, approved and published.

What is outside the package?

Video and Reels, multi-slide carousels, paid ads, community management, inbox replies, original photography, new branding, website work, search articles and email marketing are separate scope. AI Visibility monitoring sits with the managed partnerships.

Can I cancel or move to a larger service?

Social Essentials is month to month with no minimum. You can cancel any time, and it ends at the close of the month you have already paid for, as set out in the Terms of Service. Moving up to Growth Partner is available when you want broader support.

What is in the monthly recap?

A short summary of what was delivered and published, with whatever performance information the platforms make available, and what changes next month. The strategy itself is refreshed every quarter.

Is AI Visibility included?

Not in Social Essentials. AI Visibility monitoring and reporting sit with the managed partnerships: Growth Partner, Scale Partner and Executive Partner.

Who owns the accounts and the content?

You do. Your accounts stay in your name, access comes through each platform's own delegation, never a password, and the finished work is yours to use as set out in your written terms.

Your next chapter

One less thing on your list

Social Essentials is $650 a month, month to month, with no minimum.

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